From Wikipedia: "Pepero Day is a unofficial holiday in South Korea similar to Valentine's Day or Sweetest Day. It is named after the Korean snack Pepero and held on November 11, since the date "11/11" resemble four sticks of Pepero. The holiday is observed mostly by young people and couples, who exchange Pepero sticks, other candies, and romantic gifts.
According to the story, Pepero Day was started in 1994 by students at a girls' middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero" (Pepero means "thin like a stick"). However, it is more likely it was initiated by Lotte, the company which produces Pepero."
To summarize the above, Pepero Day is also known as "I'm going to get rich and get paid" day by shareholders of Lotte, the company that makes the fun and tasty snack. At work yesterday students were giving out boxes of Pepero to teachers and staff like presents on Christmas day. Devante made a killing (9+ boxes!) and I got a couple myself. Prior to this, my experience with eating sticks was with Pocky. All I have to say is, "Thanks Lotte!"
The "Love You" box was given to me by a 12 year old male student...I am loved and cherished by all. Hail to Gdog! Muhahahaha!