A while back, when I posted about decorating our officetel, "Lisa" posted in the comments if I'm open to suggestions on topics to talk about on the blog. She wanted to see a bit more about Korean fashion. Well, Lisa, your dream has come true as I happened to snap some pictures of clothing stores in Sinchon and some other miscellaneous advertisements around Seoul.
Looks and appearance play a huge role in Korean society. How you look is very important! Fashion in Korea involves wearing lots of layers and having lots of accessories to go with your clothing. People like to wear clothes that have English text on it, but normally the text serves as the "design" and the literal meaning has nothing to do with anything.
Guys wear a lot of layers as well and most of the time they are in jeans. Women on the other hand take it up to another level. Even in the heart of winter, you will see some women wearing mini skirts with no stockings in high heeled boots--I don't know how they can deal with the minus degree weather in such little clothing! Also, Korea might the high heel capital of the world. The women here wear high heels everywhere. It's quite the feat to tackle multiple flights of subway stairs in heels--I can't imagine how that would feel. Now that I think of it, blister medication and band aid companies probably make a killing here!
Most of the time you can get a sense of what fashion is "in style" by advertisements. Here is an ad by K-SWISS:
Next up, we have Bean Pole (they have Gweneth Paltrow as one of their models; check her out on the side of a bus), which is similar to the Banana Republic and The Gap:
Here's a picture of a clothing store in Sinchon. If you're looking to buy clothes for cheap, you have to check out Dongdaemun:
...and I guess Koreans love their lingerie too:
What I get a kick out of is how couples love to dress the same. This was taken from a while back from our first visit to Insadong:
"WE LOVE EACH OTHER!"
This is just small sample of what you'll see teaching in Korea. I'll try to post more about fashion in the future.
*edit* Here's a cool link to Naver's weather fashion recommendations (thanks annamatic)...check out the link for what to wear depending on the weather!
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